Generation Alpha also called Generation Glass is the latest in the queue of demographic groups and one that best fits the digital native description. The Alpha birth dates fall between 2010 and 2025 and came to replace the Z Generation cohort, whose last child was last born in 2009.
As of 2019, the eldest Alpha child is 9 years old.
This demographic cohort is predicted to be the most transformative ever, and for good reasons. Alpha children are born in a world saturated with technology, and it is all they know even as they move around the house and out in the streets.
The birth of the first Alpha children in 2010 coincided with the unveiling of the first iPad and Instagram social
Apart from the youngest Generation Z kids, Alphas are arguably the first to experience the impact of the Fourth Industrial Revolution (4IR). They will get immersed even deeper in this transformation as the years go by. It is a revolution of a kind as the digital revolution of the 20th Century is being transformed into an era of Artificial Intelligence (AI), advanced robotics, Virtual Reality (VR), autonomous automobiles and Internet of Things (IoT) devices.
The word alpha was preferred by Mark McCrindle, an Australian award-winning social and demographic researcher in 2005. McCrindle and his team ran a survey across Australia to find out the most fitting name for the new generation. After months of research and discussions, the word Alpha was agreed upon.
Alpha was the preferred choice since it represents a new dawn of lifestyle, and characteristics built around technology and 21st Century science. The alpha letter happens to be the first in the Greek alphabet and the most befitting replacement of the Roman/Latin alphabet. The latin alphabet just expired with the letter Z.
In its entirety, the cohort is also the first to be born and live in the 21st Century. Global statistics point to over 2.5 million Alpha births every year, culminating into a total of 2 billion Alphas when the last one is born in 2025.
The Alpha Parents
The Alpha generation is also commonly known as the children of millennials because of the correlation between their birth years. Millennials were born in the 20th Century between 1981 and 1995. As of 2010, the eldest Millennials were roughly 29 and capable of fathering and mothering the first Alpha children that were born in 2010.
Likewise, the eldest Millennial in 1995 was 44, still capable of fathering and mothering children born in 2010. The youngest Millennial in 2025 will be 30 years and still able to father or mother the youngest Alpha children.
Much as Millennials are the bulk fathers and mothers in this category, a sizeable number of Baby Boomer and Xers have continued to father and mother Alpha children even in the 21st Century.
By 2025, the youngest Baby Boomers will average 61 years and very much capable of fathering children for the next generation.
Generation Alpha and Tech Revolution
The first Alpha kids were born in 2010, the same year the first iPad was released by Apple. Instagram was also unveiled the same year. The iPad became a hit with parents who shopped for them as play-things for the newborns. Other manufacturers followed suit and saturated the market with alternative mobile gadgets, all aimed at the young Alphas.
As of 2019, tablets and plenty of mobile devies are necessary companions in children’s backpacks.
Thus, Alphas are immersed deep into touchscreen devices, they hardly understand a world without them.
This is changing though!
The remarkable changes in the 4th Industrial Revolution
Generation Alpha interaction with computers is changing rather loudly while the older generations continue to grapple with keyboards, mouse, and touchscreens. Yes, Alphas will embrace touch technology for a few more years but are visibly unimpressed with the keyboard and mouse.
It all means typing on small screens will seem old-fashioned very soon, and when they grow up, Alpha adults will not interface with apps, smartphones, and tablets the way we do today.
They are more in favor of voice assistants such as Siri, Google Assistant, and Alexa, to find out whatever they want.
Facts About Generation Alpha
- The first Alpha children were born in 2010
- The last Alpha children will be born in 2025
- Around 2.5 million Alpha children are born every week
- Alphas will total 2 around billion in 2025
- Brought up in front of screens right from day one
- Not going to text or use email much when they grow up
- Going to use audio/visual tools for communication
- Are being made to wear health trackers all day
- Born to Baby Boomer, Generation Y, and Generation X parents
- Culturally diverse owing to the rising numbers of interracial parents
- Less attached to the family history
- The most technologically savvy cohort
- Going to be increasingly urban
- Most affected by tech giants like Facebook, Google, and Amazon
- To be ardent gamers
- Going to interact less with their peers except through tech
- Will probably outgrow addictive tech earlier in life
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