Generation Alpha – also called Generation Glass is the latest in the queue of demographic cohorts and one that best fits the digital native description. Alphas are predicted to be the most transformative generation ever and for good reasons. They are born straight into technology, and it is all they know if they are to socialize, work and live.
The Alpha birth years fall between 2010 and 2025 and came to replace the Generation Z cohort, whose last child was born in 2009.
As of 2019, the eldest Alpha child is 9 years old.
Why The Name Alpha
The word alpha was preferred by Mark McCrindle, an Australian award-winning social and demographic researcher in 2005. McCrindle and his team ran a survey across Australia to find out the most fitting name for the new generation.
After months of research and discussions, the word Alpha was agreed upon.
Alpha was the preferred choice since it represents a new dawn of lifestyle, and livelihood all built around technology and the 21st Century sciences.
The alpha letter happens to be the first in the Greek alphabet and the most befitting replacement of the Roman/Latin alphabet, which was used in the previous generation cohorts. The Latin alphabet just expired with the letter Z to represent Generation Z.
In its entirety, the Alpha cohort is the first to be born and live in the 21st Century. Statistics point to over 2.5 million Alpha births every year, culminating into a total of 2 billion Alphas when the last one is born in 2025.
Generation Alpha kids are also commonly referred to as the children of millennials, simply because Millenials form the bulk of parents today. They were born in the 20th Century between 1981 and 1995.
As of 2009, the eldest Millennial was roughly 28 and capable of fathering the first Alpha children, who were born in 2010. Likewise, the oldest Millennial will be 44 and the youngest, 30, by 2025, and all still capable of fathering even more children.
Much as Millennials form the bulk of parents today, quite a number of Baby Boomers and Xers continue to father children to date.
By 2025, the youngest Baby Boomer will average 61 years and still in the business of producing children.
Generation Alpha and Tech
The first Alpha children were born in 2010, the same year the first iPad was released. Instagram was also unveiled the same year. The iPad became a hit with parents who quickly shopped for them as play-things for the newborns. Other manufacturers followed suit and saturated the market with alternative mobile gadgets, all aimed at the young Alphas.
As of 2019, tablets and mobile phones are ubiquitous and are necessary companions for children at home and in the classroom.
Thus, Alphas are immersed deep into touchscreen devices, they hardly understand a world without them. While this is happening, they are experiencing first hand the introduction and implementation of a new world of computing, centered around the Internet of Things (IoT).
It is all becoming possible due to the dawn of the 4th Industrial Revolution
The changing landscape means the biological being, digital tech and the physical sphere in life are destined to work together as one, in what is popularly known as cyber-physical systems.
All in all, 4IR will champion evolution in Artificial Intelligence, Internet of Things, robotics, advanced automation, autonomous automobiles,
The changes will make existing computer-user interaction rather obsolete. The Alpha preferred interfaces are changing gradually while the older generations continue to grapple with keyboards, mouse, and touchscreens. Yes, Alphas will embrace touch technology for a few more years but are visibly unimpressed with the keyboard and mouse.
Typing on small screens will seem old-fashioned very soon, and when they grow up, Alpha adults will not interface with apps, smartphones, and tablets the way we do today.
They are more in favor of voice assistants to find out whatever they want. Who knows what else will become the modus operandi in the years to come.
Facts About Generation Alpha
- The first Alpha children were born in 2010
- The last Alpha children will be born in 2025
- Around 2.5 million Alpha children are born every week
- Alphas will total 2 around billion in 2025
- Brought up in front of screens right from day one
- Not going to text or use email much when they grow up
- Going to use audio/visual tools for communication
- Are being made to wear health trackers all day
- Born to Baby Boomer, Generation Y, and Generation X parents
- Culturally diverse owing to the rising numbers of interracial parents
- Less attached to the family history
- The most technologically savvy cohort
- Going to be increasingly urban
- Most affected by tech giants like Facebook, Google, and Amazon
- To be ardent gamers
- Going to interact less with their peers except through tech
- Will probably outgrow addictive tech earlier in life